 WebProWorld Marketing Forum |
Evil & Confusion From Microsoft?
Michael sees a lot of confusion and mixed messages coming out of Redmond lately. Particularly with IE and Longhorn, but also concerning DRM and Xbox.
Does cold calling still work?
An article by Kevin Stirtz posted on the Better Local Marketing blog addresses the issue of cold calling, because there are underlying truths in that it works.
Daisy Duke Needs a Blogger
Today's article brings a few opportunities our way. First, there is an interesting job offer from the folks at CMT concerning a full-time position blogging about the Dukes of Hazzard! Cool stuff.
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03.30.05
Brightpoint, Microsoft, forge mobile solution plan for VARs
A joint marketing agreement between Microsoft Corp. and mobile phone distributor Brightpoint Inc. will see the two entities join forces to target value added resellers (VARs) and systems integrators (SIs) with a packaged wireless solution designed to woo their small to mid-sized business (SMB) customers.
Brightpoint says it has developed a Mobile Activation Service (MAS) that will enable the VAR community to deliver a packaged wireless solution that includes a familiar and integrated set of software technologies, including Windows Small Business Server 2003 and Windows Mobile software, to their SMB customers. Brightpoint will initially launch the service in the U.S. with Sprint, via the Sprint nationwide PCS network this year, officials said.
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TORNADO Signs KIWI Software Vertrieb as German VAR
TORNADO Technologies, Inc., an innovator and leading developer of collaborative 3D visualization and communication software for AEC, process plant and industrial manufacturing enterprises, is pleased to announce the signing of KIWI Software Vertrieb GmbH as a strategic value-added-reseller (VAR) partner.
KIWI Software Vertrieb is the exclusive distributor of ProSteel 3D and a premier supplier of engineering IT solutions in Germany for the structural design and steel construction industries. Under the agreement, KIWI Software Vertrieb will sell and support TORNADO’s complete range of collaboration tools, offering productivity gains and shorter, more reliable design-review in the structural steel construction process. A German version of AECVIZ(TM), TORNADO’s standalone 3D visualization software, is available immediately and allows users of AutoCAD(R) based design tools, such as ProSteel 3D, and persons without AutoCAD alike, to easily and affordably share 3D design content with clients, partners, suppliers, and 3rd party construction professionals.
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BenQ Sweetens VAR Program
BenQ America plans to introduce an enhanced version of its partner program that includes new soft and hard dollars and extended warranties and services for its display resellers.
The new Platinum Qreseller program, expected to be unveiled on Wednesday at the Intel Solution Summit in Las Vegas, is aimed specifically at solution providers that create hardware solutions for customers and offer consultative sales, said Al Giazzon, vice president of marketing at BenQ. "It's not for retail or e-tail resellers," he noted.
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Exabyte Launches New Program to Help VARs Build Tape Automation Practice and Capitalize
Responding to the strong market demand for its family of tape automation products, Exabyte Corporation (OTCBB:EXBT), the leading innovator in tape backup, restore and archival systems, today announced a new Program to help VARs establish a Tape Automation Practice. The Program, complete with an opportunity analysis, technical training and sales support, is designed to help its global network of resellers expand revenues and deepen relationships with customers by addressing the growing demand within the SMB market for automated backup and restore solutions.
"Traditionally automation has targeted large business and high-volume backup applications. With Exabyte's new SMB class of autoloaders, small- and medium-sized businesses can finally enjoy the same benefits as larger enterprises, such as increased reliability and fully automated backup," stated Kerry Brock, Vice President of Marketing, Exabyte. "With this new Program, VARs have the opportunity to dramatically improve their SMB customers' levels of data protection and disaster recovery, thus forging closer business relationships through on-going added-value consulting."
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