|
| Recent Articles |
WatchGuard Introduces VAR Incentives
A leading provider of Unified Threat Management solutions, WatchGuard Technologies, Inc., announced enhancements and updates to WatchGuard Secure Partner, its award-winning program. This new design is to make selling its line of UTM appliances and security services easier.
No Soup For You!
A missive from the "sales follies" department. Joel
Snyder, from NetworkWorld,
was trying to help a consulting client of his choose
an email security system. One of the vendors under
consideration at the time was CipherTrust...
Ingram Unveils Service Renewal Portal For VARs
Ingram Micro Inc. announced a new Reseller Services
Portal value-added resellers (VARs), powered by
MaintenanceNet...
Consulting
Firms: Should You Be a Product Reseller?
In this article, we'll explore the two schools of thought on whether computer consulting firms should resell products.
E-Backups Picks Up 20 New VARs
E-Backups a wholesale provider of branded HIPAA
compliant, remote back-up software, services and
managed storage, was selected by twenty VAR's to
be the remote back solution of choice...
Sun’s Irritated the StorageTek VARs
Sun Microsystems is shuffling around some things around the StorageTek division by switching from Bell Microproducts to Arrow Electronics' MOCA division to move its product.
IBM’s iSeries Resellers: Overhauling The Rules
IBM put forth new terms and conditions regarding its iSeries resellers in an effort to bolster that avenue of VAR in what many suggest may be a plan for future channel programs.
SMBs, VARs, Turning To Hosted Solutions
For many small and medium sized businesses (SMB)
and value-added resellers (VAR), the cost and technical
complexity of maintaining an in-house network, complete
with security and workable databases, are factors...
The Secret Benefits of Reselling eBooks & Software
When I started out back in 1998, there was a lot of junk on the web. Really useless junk that internet marketers tried desperately to make a buck with.
|
|
|
|
05.24.06
An On-Demand Cyber Security Solution
 By John Humenik
For your customers who own or manage commercial or residential property, an inherent amount of risk comes with the territory.
Higher insurance premiums, potential harm to residents, employees or neighbors, and frivolous lawsuits are just a few of the consequences of unmonitored activity that takes place on their properties.
As a value-added reseller, you can offer your clients a sense of comfort through many security options. But the key to customer loyalty - and even greater sales in this area - is to maximize that comfort level by offering a security system that can be implemented and managed easily and affordably while providing state-of-the-art technology. And of course, you want that system to provide you with an incentive through attractive volume pricing.
Sound impossible to find? Not so.
Security Options: Then and Now
Security options traditionally have included stand-alone surveillance systems that were costly and disruptive to install, many times requiring extensive wiring and related construction. Additional manpower also was needed on-site to monitor the systems. For these reasons, many potential customers wouldn't consider them.
But great strides have been made in the technology behind these security systems, referred to today as cyber surveillance systems. In fact, the top surveillance systems on the market can move live video and audio wirelessly from on-site cameras to hand-held devices, such as personal digital assistants or even cell phones. What's more, although the technology can be scaled to fit virtually any size facility, it is at the same time affordable to small- and mid-size business owners. This makes it an ideal new opportunity for VARs.
| Enter
to Win a FREE iPod Nano or 3 Months of Channel Management
- Click Here |
|
Cyber Surveillance: Reduced Anxiety, Reduced Operating Costs
Property and facility owners and managers are welcoming the technology with open arms. With real-time, on-demand access to live surveillance video and audio from virtually anywhere in the world, the technology provides a sense of security and peace of mind by enabling them to monitor their premises with their own eyes.
Because of their live, remote monitoring capabilities and on-demand access to archived video, cyber surveillance systems can reduce operational costs for your customers by eliminating the need for third-party security companies.
Seamless Integration Into Existing Computer Networks
At the same time, the live audio and video are also accessible on a personal computer through a Web-based interface. In fact, systems are available today that can be integrated seamlessly into existing computer networks that most businesses and facilities already have in place. Good cyber surveillance technology is also compatible with existing cameras. And although many products will bill themselves as integrable, top-tier systems are typically developed by companies that also have deep information technology, infrastructure, networking, and security experience.
With the myriad concerns business and facility owners and managers face today, one thing is certain when it comes to their property - a security system is a must. With the way the technology has affordably advanced, these owners and managers are looking for an integrable system that uses the latest technology to move live video and audio wirelessly from cameras to hand-held devices and PCs. Therein lies the opportunity for VARs - in-demand, affordable security systems that bring a sense of comfort to the customer and profitability to the reseller.
About the Author:
John Humenik is President and CEO of Nomad Networks based in Wexford, PA. |
