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12.20.06
Vendors For Webcasting Services
 By Ken Molay
Jen submitted the following question as a comment to an earlier post:
Hi, we are looking to find a new vendor for webcasting services but we are looking for more than just the basic functionality of an 0N24. We've used Globix, Unisfair, LiveMeeting, & Webex in the past but I wanted to know your other opinions about vendors such as Bulldog Solutions. Is it worth the extra money? Do they have any competitors?
I think the issue is interesting enough to get its own post.
When you select a webinar technology vendor, you should expect some level of technical support as a given, as you would with any software application. But after that basic requirement, what can you expect in the way of extra services? Many vendors aren't set up to assist their clients with marketing, event production, promotion, recording, and so on. Others offer extra-fee consulting services to cover some portion of these needs (the most common vendor services are for event production, such as creating registration pages and customizing your interface look and feel). Then there are resellers and service companies that provide added value services packaged around a particular technology.
I have written about two of the better known webinar service providers in this blog back in days gone by. It is a bit dangerous for me to speak for them, as I have no formal relationship with either, but here's my take:
Bulldog Solutions concentrates on the lead generation aspect of a webinar campaign. They offer a great deal of assistance with event promotion, boosting attendance rates, follow-up, and so forth. I just took a look at their home page and I see that they have repositioned themselves as "a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue." They have moved their mention of webinars into a more general paragraph stating that they will work with campaigns involving webinars, podcasts, white papers, physical events, and rich media.
I know that in the past, Bulldog has acted as a reseller of specific web conferencing technologies bundled as part of a total campaign management contract. Looking at their website, I see that they currently list technical requirements for using WebEx, Placeware (the old name for Microsoft Live Meeting), and Democast -- which Bulldog apparently acquired and which I am unfamiliar with.
KRM Information Services assists a different part of the industry. They concentrate on helping clients deliver fee-based events such as lectures, educational sessions, and other "high value content" presentations. KRM works exclusively with WebEx as their conferencing technology and they put great emphasis on the telephone audio quality associated with an event. They maintain a sophisticated on-site telephone mixing and recording studio in their midwest offices and they provide on-air support and operators for events. They use a variety of technologies to create turnkey packages for handling payment processing and registration for an event, recording and editing at high quality, with DVD or CD file distribution, and so on.
Continue reading this article.
About the Author:
With a background in software development and marketing, Ken has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and training has given him a unique perspective on what it takes to create a compelling and effective presentation. Currently Ken offers consulting services through his company Webinar Success (www.wsuccess.com).
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