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02.19.10
HubSpot Launches VAR Program  By Mike Sachoff
HubSpot said today it is launching version one of its Value Added Reseller (VAR) Program aimed at teaching and certifying inbound marketing skills to marketing services firms. The company said its VAR program is still in beta, but it has already signed up and certified seventy HubSpot Resellers. In order to assist its Value Added Resellers, HubSpot said it will invest significant company resources towards an extensive training program covering both inbound marketing best practices and the HubSpot products. The training and software will help marketing service firms build a steady recurring software revenue stream through generous margin share, attract new customers with new technology and keep customers for longer periods of time. "Building HubSpot's reseller program and services marketplace is one of our key initiatives in 2010," said HubSpot CEO Brian Halligan. "We are thrilled that many early HubSpot VARs are growing their businesses rapidly. Just as importantly, those who are working with VARs are seeing great results with their inbound marketing initiatives. By training, certifying and publicly reporting the performance of our VARs, we hope to help buyers of these services pick the best partner while helping the most thoughtful service providers grow their businesses. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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