NetAPP Helps VARs Transition To The Cloud

By Mike Sachoff
Staff Writer
Article Date: 2010-06-23

NetApp has announced improvements to its 2010-2011 partner program with the integration of service providers as part of the broader ecosystem.

This global program strengthens the relationship between NetApp, its key service provider partners, and its value added reseller partners, allowing them to work together more effectively to help customers move to the cloud.

As enterprises increasingly look to consume IT via the cloud, traditional resellers must respond to meet new customer needs. Instead of investing in the resources needed to become a cloud service provider, resellers can leverage the service providers in the NetApp Partner Program.

VARs can directly align with NetApp preferred service providers to offer cloud solutions to the end customer. This allows VARs to meet demand for cloud services and grow their business without investing in new data centers. It also enables them to maintain their "trusted advisor" status by guiding their customers to a cloud solution based on NetApp.

Through the tighter integration between NetApp and its VAR and Service Provider Partners, enterprise customers benefit by receiving better guidance and access to cloud services as they plan and execute a hybrid data center strategy.

"A fundamental component of the NetApp growth strategy is our ability to develop differentiated pathways to market," said Julie Parrish, vice president of Global Channel Sales for NetApp.

"Integrating service providers into our innovative NetApp Partner Program is key to this strategy and provides important focus on partners that can enable our enterprise customers' move to cloud environments."

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.