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ArcMail Focuses On SMBs With VAR Program
By Mike Sachoff
Staff Writer
Article Date: 2010-11-05
ArcMail Technology, a provider of email archiving and email management appliances, has introduced a new value-added reseller (VAR) program designed to further support VARs in the sales, marketing and training of ArcMail email archiving and management solutions.
The improved ArcMail Reseller Program will provide channel partners across the U.S. with access to market development funds (MDFs) to encourage the promotion of ArcMail solutions to small-to-midsize businesses (SMB) and enterprise markets.
In addition, the company has founded the ArcMail Sales & Training University to provide resellers with the training, knowledge, resources and support required to achieve long-term success.
"Migrating to a pure channel distribution strategy makes good business sense at this stage of our company's growth," says Rory Welch, CEO of ArcMail.
"We have strategically aligned ourselves with VARs that have extensive relationships with SMBs - particularly in the areas of community and regional banking, state and local governments, and education - all of which represent significant market opportunities for the solutions provided by email archiving and management."
Effective immediately, ArcMail solutions will be available exclusively through its partner channel. The company will maintain its focus on product development, and support VARs in the marketing, sales and implementation of ArcMail solutions under a tiered channel strategy.
The ArcMail Reseller Program will support Standard, Premier and Elite partner levels, each of which qualifies for access to the ArcMail Sales & Training University. In addition, eligible Premier and Elite partners benefit from a deeper discount structure as well as marketing development funds.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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