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Infortrend's New Program To Provide VAR's With New Tools
By John Vinson
Expert Author
Article Date: 2011-11-11
Infortrend is a network storage company, who has launched a Value Partner Program. The intent is to give Value Added Resellers (VARs) the tools they need to ensure that sales stay up, and support the company's storage solution while finding new ways to make money.
The program will feature three levels: Platinum, Gold and Silver. The focus will be on two-tier resellers, who sell to mid-enterprise markets and smaller businesses. Member will receive exclusive access to these resources, and will provide a competitive advantage.
Lily Louie, marketing manager for Infortrend, said this of the program, "We understand the value of working as a team. Channel partners are a critical component of our overall business strategy, and a key to our success. Our goal is to enable the channel partners to be successful, build a stronger connection and to better serve their needs. We are committed to working with our Infortrend Value Partner Program members to ensure that they achieve success."
The program will include the following tools and resources:
- Training - Access to web-based training, pre-sales training, and sales workshops;
- Demand Generation - Competitive price assistance, deal registration, lead distribution and generation, business planning session review and more are available.
- Field Sales and Technical Support - 24/7 access to knowledgable resource experts to aid partners in closing sales more quickly;
- Sales and Marketing Tools - Access to market development funds, collateral, joint marketing campaigns and other powerful tools to help grow the business.
About the Author:
John is a staff writer for WebProNews.
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